In the technology-dominant
scenario, iOS and Android are amid the most overriding mobile platforms driving
the Smartphone and tablet market across the globe. Apple, being one of the highly
regarded electronic brands has constantly sustained a strong global market
share, whereas Android, has emerged as the most extensively used mobile OS at
present, and is accessible on devices across diverse price-ranges. However, it
has always been a matter of discussion whether iOS or Android is better for a
business that requires reaching out to its target audiences through a mobile
app. Therefore, Gleam TechnologiesNeyveli evaluated both the iOS and Android platforms, to find out which one
is better.
Demographics
Android, at this time is enjoying
the leading platform share globally with a remarkable existence in the
developing nations. On the other side, research suggests that iOS is usually
used by people in the developed nations, having higher incomes, and more significantly,
spend more on phone apps. Therefore, if you are planning to reach out more and
more people across the globe, and aim both low-income & high-income groups,
you must opt for Android or else you can get your business app developed for
the iOS platform.
Revenue Generation
There are two sorts of mobile
apps – one that is designed for in-app revenue generation and the others are
basically free to use. As Apple users are popular with spending more on apps
and in-app purchases, the Android users are not as overgenerous with their spending.
Consequently, if you are seeking to launch an app from which you intend to
generate revenue, iOS should unquestionably be your platform of choice. In
addition, Android holds a higher percentage of free, ad-supported applications
and should be focused only if you wish to reach out to a larger audience
irrespective of their expenditure pattern.
Cost of development
The expenditure in developing an
app is directly proportional to the amount of time it consumes to get the app
developed. The longer it stretches, the higher will be the cost of the app. Since
Android takes a bit more time in development, the total cost of developing an
Android app is a bit higher than what is actually required to get an app
developed for iOS.
